Wari Watai is an e-commerce store that makes finely handcrafted, well-designed, and batch-produced products for a contemporary lifestyle, weaving through craft and design, the traditional and the modern, the handmade and the mechanized. The brand offers slow, mindfully made products with a quiet, grounded, and timeless sensibility.

 

The approach for the e-store design was to translate the same into a digital experience. The visual language and navigation are kept simple with easily accessible information. The color palette is largely neutral with subtle tints and accents of earthy brown(handmade) and steel grey (machine-made).